Teaching Philosophy & Design Focus

“Graphic design is the activity that organizes visual communications in society. It is concerned with the efficiencies of communication, the technology used for its implementation, and the social impact it affects, in other words, social responsibility. The need for communicative efficiency is a response to the main reason for the existence of any piece of graphic design: someone has something to communicate to someone else.” —Jorge Frascara

How can graphic design be successfully taught?

• Educate students to understand and appreciate the importance and value of design
• Explain the process of gathering, organizing, and presenting information in a way that is easy to understand and visually appealing.
• Successful unions between communications and aesthetics 
• Demonstrate communication techniques
• Engage students with real-life situations 
• Teach the value of hand sketching and note-taking
• Prepare students for future careers by keeping up with digital technology and trends
• Present big ideas that create meaningful designs 
• Investigation of the diverse range of design careers
• Guide effective portfolio management practices
• Integrate design with writing, psychology, sociology, and marketing disciplines